Send Love
Campaign Site
For Valentine’s Day, Sprint was looking to take advantage of the massive amounts of SMS text messages that were going to be sent. Working with Goodby, Silverstein and Partners, we created a love-themed campaign that took advantage of this premise. The fun and unique mobile campaign allowed users to choose from a variety of romantic text-based message to send. And if the user wanted to make it more special, they were able to type out their messages and have Isaac Hayes sing it out for them.
“Any project that involves the late, great Isaac Hayes, Valentine’s Day, and sleek mobile phones is an indisputable ‘Win’ in our book. Sprint’s Send the Love campaign was such an endeavor.”
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