Imagination Theatre
Rich Media
To build awareness around GE’s animated short film showcase, Imagination Theatre, BLITZ was called upon to create a hefty rich media campaign that included video units and page takeovers. After initial brainstorming, it was clear that BLITZ wanted to use the opportunity to give our audience a sneak peek into the variety of fun, animated pieces that could be seen within the showcase. The campaign exceeded expectations, gaining a 17 percent CTR, and even saw a significant spike in click through rate after a quick optimization pass during the campaign.
“This is a strong case that shows the importance of video within rich media, and how it can build stronger engagement.”
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