Geoterra
Corporate Social Responsibility Campaign Site
Challenge
To meet our planet’s evolving environmental challenges, such as wind energy and solar power, GE has been employing innovative technologies. However, from a layman’s perspective, these technologies can be perceived as complex and uninspiring. So GE challenged BLITZ to create an awareness campaign that would help consumers grasp an understanding of the technologies without using language that seemed too foreign (e.g. geek speak).
Solution
Being technophiles, ones who are versed in telling stories through entertainment, we crafted an idea called Geoterra — a virtual island that presented game-like attractions that allowed players to enhance the well-being of inhabitants and the environment. Within the experience, players become immersed within Geoterra, and it’s here that they discovered and utilized GE products to better understand the positive impact they have in our world. As users took on the challenges, they were urged to compete for the highest possible score, and as their Geoterra score increased, the island became more of a world of pure Ecomagination. As a reward for playing, users were given the chance to register with a United States or international mapping network that illustrated environmental consciousness and real-time tracking of active environmental participants.
Results
The campaign was extremely successful in educating consumers about GE innovations and technologies. So much, in fact, that the site itself was used in educating students in classrooms across the country about these environmental challenges. Initial feedback led to the creation of new games and a site fully localized in Mandarin.
“Engaging audiences with fun and addictive activities that help educate, is a powerful combo.”
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