Guitar Hero Metallica
Product Launch
With the upcoming release of Guitar Hero Metallica, the GH team and the metal band needed a site that seriously melted some faces. To accomplish this, we worked directly with the band (well, they were on tour, so via email and FTP) to create the overall look and feel of the site, which included actual hand script from James Hetfield himself. Working through proximity challenges, we were able to rock out the full experience, localized in 10 languages, to coincide with the offline launch of the game and broadcast spots.
“Their vision and creative leadership has helped our games launch with ease and excitement.”
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