TouchIT

With more people tuning into FXNetworks.com and their various show's microsites for exclusive content, the importance of a prominent and effective advertising partnership program has become critical to their success as a media outlet. Having crafted their current ad sales program, the network turned to BLITZ to create their first co-branded video sponsorship, which integrates a Volkswagen Touareg experience within the entertainment portal.

The inline and unobtrusive Flash-based experience provides users with a subtle promotion that allows users to tour the various attributes of the SUV while viewing the opposite FX videos. As their partner on many interactive fronts, we've had the good fortune of helping them turn their edgy, niche network into a larger media player, and continue to search out new ways to monetize the popular online destination.