Rescue Me
TV Show Destination
For season five of this blazing dramedy, FX wanted to create a site that would allow their massive fan base to become part of the action. To help get more viewers involved, we included a firefighter gallery that allowed real-life heroes to post their awesome firefighting photos. There, users can browse through hundreds of images that show these men in heat of action. This was a great success in bringing the theme of the show into the perspective of reality.
“The team took advantage of the dramatic key art by bringing it to the forefront and showcasing it throughout the site, showing that sometimes simplicity can speak volumes.”
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