TouchIT

For most, finance and insurance doesn’t immediately come to mind when the brand Adobe is mentioned. The revered software company is better known for its design and development suites. However, the technology company’s LiveCycle Enterprise Suite is widely used within the finance sector by banks, capital market firms and insurance agencies as a means of automating paperwork, correspondence and enrollment processes. And it isn’t a product that one can pick up at the local electronics store. It’s a custom-tailored solutions package that can cost upwards to $1MM annually.

To build awareness around the product, and to educate users on the different usage aspects, we created both an online marquee (one that lives inline with the Adobe site and acts as a “super banner”) and a series of product demos. The marquee quickly grabs the user’s attention and offers bite-sized product info enough to entice users to either learn more by watching the demos or to contact an Adobe sales representative for more information and a free trial. The demos, on the other hand, are used to display the full scale of the product and the practical uses behind the various applications be it an online enrollment framework, how to set up automated e-mails or how to file an interactive insurance claim. As a long-term Adobe partner, we’ve found that advertising marquees that feature both testimonials and short, hard-hitting facts about the product have helped increase leads and trial participation. And online demos have become strong drivers for acquisition and fulfillment.