Leapster 2
Rich Media
With the arrival of LeapFrog’s new hardware, Leapster 2, they wanted to build awareness through targeted media units, specifically to moms and influentials within the demographic. To help LeapFrog achieve their goals, BLITZ created two separate online media campaigns that drove to deeper awareness on the LeapFrog Web site. The first was a fun, animated piece that focused on the Learning Path boh kids and parents share together. The second utilized the exclusive Disney software created for a new hardware unit. Both versions of the creative exceeded client expectations and industry average click-through rates.
“We pushed the limits these ads and used serious technological kung fu to get the highly animated units down to 30k.”
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