Interactive Wall Prototype
For Shanghai Autoshow
The Shanghai Auto Show is like no other in the world. Not only do they flaunt the new auto wares on the market, but VIP attendees also show up with a strong intent to purchase on the spot. If you’re imagining Chinese businessmen walking around with suitcases full of cash, then you’re thinking correct. For BMW, BLITZ prototyped an interactive, life-size wall that allowed VIPs to build out and customize the 2007 7 series. The prototype was a huge hit with the Shanghai BMW clients, although went unused due to a last-minute change in strategy.
“A 14' wall with an interactive BMW would turn any adult into a kid again.”
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