Christmas w/the Kranks
Rich Media and Game
To help build awareness around the holiday comedy, Christmas with the Kranks, Sony Pictures tasked BLITZ with the conception and development of an online campaign. Using key characters from the movie, we created rich media units that allowed the user to have snowball flights directly within the banner. The campaign helped give audiences a fun way to experience the film’s advertisements and proved to be more successful than anything a standard banner campaign could have generated.
“This rich media mini-game packed a lot of punch with online audiences! ”
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