Baristas
Sweepstakes and Campaign Site
In 2008 Starbucks started offering a new, tasty beverage in their stores: Naked Juice. With this new addition it was important that the Starbucks Barristas knew enough information about the beverage to answer customer questions. To this end, we created a competitive online quiz that educated our audience on the benefits of the 100% all-natural Naked Juice. Barristas who took the quiz were able to compete for exclusive prizes that included t-shirts, hats, iTunes gift cards, and iPods. The short-lived campaign was a success, with hundreds of Barristas from around the country taking part in the educational experience.
“Starbucks and Naked Juice all in the same project. It’s like a client smoothie.”
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