Always Sunny Season 4
TV Show Destination
For its third season, FX wanted to create a site that reflected the quirky, irreverent humor of Always Sunny in Philadelphia. Beyond creating a wacky and fun show site, we created a series of marketing extensions that helped boost awareness with the college crowd—the show’s primary fan base. These extensions include a Paddy’s Pub blog, MySpace and Facebook pages, a Facebook application and an Always Sunny Online Trivia Game. These additions to the overall site helped build stronger presence online, and gave viewers more ways to dive into the characters and plot.
“The site is as quirky and irreverent as the show itself. A seamless marriage of content and creative that perfectly extends the brand into the digital space. ”
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