TouchIT

With the newest release of Acrobat 9, Adobe wanted to market some of the new, innovative features that help give presentations a “competitive edge.” These include, and are not limited to, the ability to add video and media, direct FLV or h.264 playback, interactive maps and complete personalization.

To help build awareness around the new product, we created a series of standard media units that ran in the New York Times, CNET, and a variety of other influential sites targeted toward business users and technology decision makers. The biggest challenge in building the creative was adding video, as we wanted to capitalize on this important and standout product feature. Thankfully, our talented developers were able to find a workaround to compressing video without losing quality.

In addition to the banners, we designed, developed and created content for the subsequent landing page which has already shown progress in driving  conversion. The piece was also repurposed as a large-format video display that ran in Times Square.